Daily rental occupancy forecasts: what to expect in 2026

Owners of short-term rental apartments in 2026 face a new reality: the market is growing more slowly, competition is increasing, and demand is becoming more selective. The growth rate of the number of properties is outpacing the growth in demand, which affects the average occupancy and forces owners to reconsider their strategies.

Key Success Factors
The average price per day in 2026 will increase by 5-12%, which is associated with inflation and improved service standards. The most promising segment is bookings for 4-9 nights - this format is actively gaining popularity among travelers and business travelers. Owners who adapt their properties to long-term stays enjoy more stable income and lower operating costs.

Additional services as a competitive advantage
In an increasingly competitive environment, those who offer enhanced comfort services win. Transfer, early check-in, extended cleaning and rental of children's equipment increase the average bill and attract more paying guests. Contactless check-in is becoming not just a trend, but a new standard of service that saves the owner’s time and increases convenience for guests.